11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website


Would you want to extend your Instagram engagement to extend visitors to your web site? Or would you want to extend Instagram gross sales?

Whatever the purpose you utilize Instagram, you might want to give attention to connecting along with your present prospects and followers, and likewise gaining new ones.

In our current stay session with Andrea D’Ottavio, founding father of Webing and a digital advertising and marketing professional who’s often known as VagabondCEO, shared his 11 suggestions to enhance Instagram engagement organically. And on this weblog, we’re going to cowl all these suggestions and ways.

In case you are not a reader and would fairly watch a video as an alternative, right here is the video for you –

The reason why you want Instagram to promote extra?

In keeping with Andrea, listed here are Four causes you shouldn’t keep away from Instagram if you happen to actually need to increase your gross sales –

  1. Instagram has 500M+ every day energetic customers. (Instagram)
  2. India is the second-largest nation by way of Instagram customers (Statista 2020)
  3. 200M+ of accounts go to a enterprise profile every day (Instagram)
  4. It’s the 2nd most engaged social media platform after Fb with over 60% customers log in every day (Brandwatch)

That stated, I hope these statistics will persuade you that Instagram is the platform that you ought to be used strategically to drive visitors and increase gross sales.

Earlier than going forward, let’s first attempt to perceive what Instagram desires from us and the way it ranks our content material.

Perceive Instagram Rating Components –

First issues first, perceive that Instagram desires us to be hooked to the platform. They need us to spend extra time on the platform to allow them to promote extra adverts.

And to succeed on the platform as a content material creator, assist them in attaining their aims – make customers spend extra time!

Therefore, a very powerful rating elements are –

  1. TIME folks spend in your content material (posts, tales, IGTV)
  2. How folks ENGAGE along with your content material

Time and engagement in your content material are the prime elements of how profitable you might be on Instagram.

Suggestions & Ways that will help you rank higher and increase engagement on Instagram 

All stated it’s important to all the time needless to say Instagram desires customers to be engaged on Instagram, and your technique also needs to be in the identical course to realize your objectives.

In case you are prepared, let’s get began…

1. Optimise your Instagram bio

Your Instagram bio is likely one of the first issues that folks see once they land in your profile, and also you need them to inform essentially the most enticing factor about your model that makes them scroll down and comply with your web page finally.

Nonetheless, bio isn’t only a place to inform about your model however to guarantee that your profile is discoverable to your main key phrases. There are two methods so as to add key phrases in your Instagram profile. First is, you may add the first key phrase in your profile title. For instance, if you happen to’re an influencer, you may add a key phrase like “Instagram Influencer” along with your profile title as proven beneath –

One other approach is, you may add the secondary key phrases within the bio like Leadpages have added a few of their main key phrases.

Listed below are a couple of extra methods to optimise your Instagram bio –

  1. Add emojis/symbols.
  2. Add your model, hashtag.
  3. Add a UTM to the hyperlink and shorten it.

2. Use the proper hashtags

On Instagram, customers can comply with particular hashtags which let you be found within the feed of people that aren’t following you however have an interest within the subject you cowl.

So, through the use of related and focused hashtags in your put up and tales may help you increase engagement and entice new followers which might be additional translated into extra prospects for your small business.

To search out essentially the most related hashtags to your posts, you should utilize instruments like Tailwind, Keyhole and Social Info.

3. Share infographic posts

Infographic or any instructional posts are one of the crucial partaking content material sorts on Instagram as a result of such posts improve the variety of saves in your put up which is important for Instagram algorithms.

The extra the saves you get in your posts, the Instagram algorithm finds it extra fascinating and boosts the attain of that particular put up. And since these are informative posts, folks prefer to share their very own opinion across the subject which establishes the engagement on the put up.

So, all the time to attempt to share informative posts which carry worth to your viewers about your services or products.

4. Put up Lengthy Movies

Instagram permits you to share movies of a most of 60 seconds within the put up whereas on IGTV, you may share longer movies and share its preview in your Instagram feed and tales.

Now, the longer your movies are the extra time folks spend in your content material permitting you to interact them and drive them to your web site by way of the hyperlink within the IGTV description.

As talked about earlier, Instagram desires us to spend extra time on the platform and by posting lengthy movies you’re preserving folks on the platform for an extended period. Thus, Instagram loves your content material too and offers a broader attain among the many related viewers.

5. Use Interactive tales to develop engagement

Instagram has developed the story format because it was launched a few years in the past. It’s constantly bringing new interactive stickers that permit customers to interact with the manufacturers as an alternative of simply being an viewers.

Interactive stickers like Questions, Quiz, Polls, and countdown allow you to maintain your viewers engaged and make them spend extra time in your tales. For instance, once we had been about to go stay on YouTube for this webinar, we used a countdown sticker in our story which permits customers to set the reminder when the countdown ends.

You may as well add a hyperlink to tales which individuals can entry by swiping up in your story. This manner you may direct the folks to your weblog put up, touchdown web page or YouTube Dwell as we did –

6. Add your primary merchandise as story highlights

Utilizing story highlights, you may add tales to seem in your profile proper beneath your bio even after the unique story disappears. Now, if you happen to’re promoting merchandise or providing companies, story highlights can be utilized as a list from the place customers can go to your web site and be taught extra about it.

For examples, if you happen to’re an affiliate marketer then you may add your greatest promoting or common affiliate merchandise within the story spotlight. This manner every time a person lands in your web site, they will undergo all of the instruments advisable by you.

Instagram story highlights are actually a significant part of your profile and you have to leverage it to create consciousness about your choices to the primary time guests and drive them to your web site.

7. Do micro-blogging on Instagram

Instagram is an image sharing platform and it’s true that photos are price a thousand phrases. Nonetheless, a mixture of an image with a compelling story behind it provides extra which means to it.

You should use Instagram as a micro-blogging platform the place you may dive deeper into the subject, share behind the scene story or tutorial along with your followers within the put up caption. For instance, within the put up beneath, we took a micro-blogging method within the caption to speak in regards to the picture content material.

The benefit of doing that is that customers will spend extra time in your posts and stimulates dialog within the feedback which finally ends in larger engagement and wider attain of posts.

8. Share Quotes

On Instagram, folks love quotes, they save the quotes, they like and share with others which ends up in larger engagement.

So, whether or not you’re working a restaurant, retail retailer or constructing private model, quotes work for each kind of viewers in preserving them engaged and staying on high of their thoughts.

You may leverage Pinterest to seek out quotes associated to your business or product and use free instruments like Canva so as to add quotes to your photos like beneath –

9. Get extra clicks in your hyperlink in bio

Since you can not add hyperlinks in your Instagram put up captions, you need folks to click on in your hyperlink within the bio to go to a webpage for extra info.

Now, encouraging folks to go to your profile to seek out the hyperlink to get a proposal, obtain an e book or simply to learn the current weblog put up is an enormous factor to ask. Nonetheless, you can also make this simpler to your followers, by including your profile username within the caption the place they will click on and go to your profile straight from the caption.

The target of doing that is to supply a call-to-action straight from the caption as an alternative of simply asking “go to the hyperlink within the bio”.

10. Add a number of hyperlinks in your bio

Nicely, you can not actually add a number of hyperlinks in your bio however I’ve a hack that will help you with it. You may add a hyperlink to an Instagram particular touchdown web page the place you may add hyperlinks to different pages the place you need to direct visitors.

For instance, if you happen to’re an Amazon affiliate, you may add your affiliate web page hyperlink within the bio. Equally, if you’re promoting ebooks or programs, you may add a hyperlink to the touchdown web page highlighting the favored programs.

You may as well use free instruments like Linktree to create a hyperlink with a number of hyperlinks to completely different web sites or pages for the guests. Right here’s how SEMrush makes use of Linktree to supply a number of hyperlinks to their Instagram followers –

11. Run Instagram Giveaways

Final however not least, it is best to run Instagram giveaways to drive extra engagement and construct an energetic follower base to your model.

Instagram giveaways are limited-time contests throughout which the model guarantees to provide away one thing to a number of fortunate contributors who fulfil a specified set of standards outlined by the model itself.

Working an Instagram giveaway contest could sound like a big process and costly, however it isn’t like that. Your giveaway prize needs to be one thing that provides worth to your viewers and makes them really feel good to win that.

Listed below are two kinds of giveaways you may run on Instagram –

  1. Remark Picker giveaways – On this giveaway, put up photographs or movies and ask folks to remark and point out a (or a number of) pals to enter the competition. Afterwards, you randomly choose the winner(s) from the contributors.
  2. Hashtag contest – In this sort of giveaway, you ask folks to put up a photograph or video along with your product or something associated to a particular subject and a winner is picked from them. You may as well add a couple of extra phrases for the competition participation like comply with and point out your profile, tag 2(or extra) pals within the caption to get higher engagement.

Now, making an Instagram profitable relies upon loads on the way you unfold the phrases in regards to the contest and the way do you announce the winners.

When there are many manufacturers working faux Instagram giveaways simply to draw new followers, transparency out of your half can play a major function in attracting wider participation and followings to your model.


Instagram is likely one of the hottest social platforms, particularly amongst younger folks, so it doesn’t matter what business, business or occupation you’re in, Instagram must be included in your advertising and marketing technique.

And now that you already know the perfect ways to develop your model on the platform, it’s excessive time you set them into motion and see the outcomes. Nonetheless, I have to say that the best asset you may have in advertising and marketing is persistence and consistency.

These methods may help you improve engagement on any Instagram profile if you happen to do it persistently and preserve persistence to see the numbers develop.

Do you utilize Instagram for your small business? If that’s the case, share your one tip with us that labored for you within the feedback beneath.