Affiliate Marketing Trends You Should Follow in 2021

Based on today’s type of society and the things we see online, of people being rich, going to the most luxurious places, and eating the most luxurious meals without a care in the world, you become eager to follow those footsteps. What is the easiest way to earn money, even when you sleep?

You can gain passive income with the help of affiliate marketing. Some of you may have heard of it, some of you may have not; for those of you who are unfamiliar with this term, we are going to answer a few short questions and provide you with a simple guide on what affiliate marketing is and what is it good for? Think of this post as the best affiliate marketing course. Stay tuned.

What is affiliate marketing?

Woman sharing her presentation with her colleagues

In simple terms, affiliate marketing is a tactic where you promote and sell a company’s product and earn a commission by doing that. Keep in mind, you only get paid when you complete a sale. How does this principle work? Buckle up; we have much to talk about. There are 3 different parties necessary for successful marketing. We will start off with the seller. The seller presents a product which he would like to sell and hands it to the affiliate.

The seller doesn’t necessarily need to be involved in the marketing, but they might be the advertiser and profit from the revenue. The affiliate is the person who presents the product in devious ways; it can be a single man or a large company. Either way, he promotes and sells the product and gets his own portion of the revenue that was made. The third and most important part is the consumers.

The importance a consumer carries is well known in the marketing world. They are the ones who can drive affiliate marketing in crazy ways. But even if they are the most important part, they don’t have a say in this world. Their only need is to buy the product and get going with their lives, while the seller and affiliate share the revenue. An affiliate can get paid by making sales, clicks, and leads.

Here are a few trends that every affiliate should follow


Person holding silver iphone 7

This can’t be emphasized enough, but our phones became our best friends, and most of the things we do, we do it through a phone. Keeping this in mind, companies should focus more on making their links and sites more mobile-friendly. You wouldn’t possibly want to drive customers away. You carry the responsibility to drive the conversion rates up, not down.


Smiling ethnic woman recording video on smartphone

This became a thing with the rise of social media. But year to year, influencers are becoming more important, and they have a bigger impact on people. Companies can hand out free stuff for them to promote or pay them to represent the company’s products. Either way, it is stated that for every dollar you invest into an influencer, a revenue of $6.50 is generated.

Around 70% make $2 or more dollars, and about 13% make over $20. It is believed that this type of marketing attracts higher-quality customers. Taking into consideration that this pandemic has made us all transfer to the online world, for some of us, it may be hard to live day-to-day trapped in this sphere, but luckily affiliate marketing has positive outcomes.

Driving user engagement for your affiliate campaigns

First impressions are necessary when it comes to customers, your page has to tackle their minds the first 8 seconds, or they will leave. So how will you drive greater user engagement to your site? Simple, good-quality landing pages and fast loading. A study has shown that if in the first 3 seconds the page doesn’t load, a customer loses interest and exits the page.

That’s why fast-loading pages are a key to successful affiliate marketing. Placing clear messages that will help customers have a more simple and fun experience going on your site, But before users come to your page, they get to see some ads. When generating an ad, use words that will draw attention instantly to the user.

Focus more on a simple image rather than something with bad graphics that may decrease your conversion rates. Notice, when people see people, they get a sense of security, so add images of people rather than cartoon-like visuals or animations.

In addition, you can use an SMS marketing strategy to connect with potential customers and let them know about your products or services, and to notify them when you have special deals and discounts. SMS text messaging is simple and very effective. With unmatched open rates of 98%, you know that your message will be seen. By implementing text blast campaigns, you will drive better open and response rates, which ultimately results in better ROI.

Key marketing dates

Brown framed eyeglasses on a calendar

Every year has its own special dates, and for every affiliate marketer, you can sell and earn lots of money. You have to keep up with the trends; let us inform you on a few. New Year’s Celebration that starts on January 1st, 12th of February, sharing love and gifts, Valentine’s day, 8th of March, International Women’s Day, and many more. These holidays made $270 billion all around the world. Also, keep in mind that Black Friday can generate sales.

Looking at the statistics, approximately $9 billion was made through sales in the US. A lot of people, due to Covid-19, are participating in Cyber Week, and it made $10.8 billion in US sales. Based on these statistics, you can see the importance some dates carry within themselves. Keep them all in your calendar.

Localization, earn the trust

This is the practice where you get to know and understand your audience. The amazing new technology gives brands the possibility to have a greater reach and access to different groups of people. Seek out influencers that already know the type of people you want to target; they earn trust on your behalf. This can only increase your sales and prevent you from not landing sales.


This article gave you a glance at what is affiliate marketing, how it works, and some trends that will help keep you get to the top of your game.

Though it’s often called a form of passive income, just joining an affiliate network and placing some links isn’t enough. You will need to be strategic to attract and engage visitors and finally convert them into buyers. Done properly, though, getting started with affiliate marketing will soon more than pay off your efforts.

If you want to earn quick and good money, study this topic, and get into affiliate marketing.