7 Must-Have Tools for Content Optimization

If you are certain you are creating amazing content but simply not attracting enough traffic to your site, content marketing is something you should try. In this article, we would like to tell you a bit about content optimization and give you a few, in our opinion, of the best content optimization tools. Content optimization is a way of ensuring your content will be seen by as many people as possible.

The same results can be accomplished by you, but that usually takes much more time, patience, and risk of failing. It lets you know what parts of your content are outdated and need a bit of refreshing, which is way better than letting your content go completely to waste. So let us recommend you a few tools that can help optimize your content and bring more traffic.


SurferSEO homepage

This is one of the best tools on the market, taking into consideration not only the features it offers but also its price. SurferSEO gives you access to keywords that are most important and profitable when it comes to the topic you are covering. Not only that, but it also gives you ideas on what to include and what to avoid when creating your content. It has seven different feature groups, and all of them have content optimization as a goal. It points out gaps when it comes to your content and allows you to fix them. Giving this tool a go is definitely worth it.


MarketMuse homepage

This is another popular tool when it comes to content optimization. One of its best features is giving you a preview of what the best keywords are but also giving you some other suggestions on which ones you should implement into your content to rank even better. MaketMuse is very easy to use, even for the biggest beginners. When it comes to its pricing, they offer three plans, the first one being free and giving you 7 days of access.


Semrush homepage

SEMrush is popular due to its online marketing features, but it also offers a really powerful keyword research feature. Using it, you can optimize the content of your site. By doing that, you are not only optimizing content, but also making it more appealing to other people, and with that, the traffic keeps rising. It also gives you the ability to look up your competitors and their keywords and see how well they are doing. Not only that, but you can also research other best-performing keywords and create content on a similar topic.


Clearscope homepage

Clearscope gives you all of the features that you need to create content better than your competitors. Its main purpose is content optimization, and it does wonders. When it comes to its features, they include everything from keyword research to content grading and content management. It offers three price plans: Essentials, Professional, and Enterprise. It is effortless to use and provides a readability level.


Topic homepage

Topic saves you tons of time when creating your content, allowing you to skip the whole process of creating content briefs. It is very easy to use, and all you have to do is type in your keyword, and Topic will give you a list of everything you need to include in your content to rank as best as you can. It supports tons of WordPress and Google Docs plugins if you need them.

Dashword homepage

This tool stands out mostly because of its ability to help you write your content easily but also making it really thorough. This makes you stand out compared to your competitors. All you have to do is type in your keyword, and Dashword will give you guidelines to help you finish your content in the best way possible.


Frase homepage

This tool guarantees your site more traffic but also more conversions. It consists of Frase content and Frase answers. Since they are priced separately, and we are talking about content optimization, Frase content is something we are more interested in. It uses AI tools that allow you to be the best when it comes to your topic by optimizing your content. It has Google Docs integration as well, which can be quite handy.


All of these tools serve their purpose very well. It is up to you, your needs, and of course, your budget. Choose wisely and do as much research as you can. We hope this article was helpful and that you have found all of the information that you came here looking for.