Social media has become one of the most important aspects of human life. Everyone uses them, and it has a lot of uses. Social media can be used for communication, business, fun, and entertainment, plus a lot of other things.
If you are doing business that heavily relies on your social media accounts, you have to be very up to date with all your posts, which include your products, discounts, coupons, and other things you offer.
It becomes your portfolio, and when people see them, they see what you have to offer. That is the reason why social media accounts are important in business. Today we made a list of the top five tools to create, schedule, and promote content on social media.
1. Postoplan
As the number one on our list, Postoplan is, in our opinion, one of the best social media management platforms available. It is a smart automatic tool that allows you to create, schedule, and promote content. It is an award-winning service trusted by 25,000+ specialists and companies in 147 countries. It gives you the opportunity for regular publishing, and with Postoplan, you can generate 74% more traffic and subscribers from social networks.
You can schedule a time for posting when the target audience is most interested. Your content is automatically published on schedule, as is seen by an increasing number of people. With Postoplan, you can have an unlimited number of accounts, two cool graphics editors to make your posts pop, you can post to multiple accounts at once, etc.
It is overall the best social media management tool, in our opinion. This tool is also currently on offer on AppSumo, and there are three plans to choose from. The Single for 39$, The Double for 78$, and the Multiple for 117$. The plans differ in the number of monthly posts. All other features are included in every plan.
2. Missinglettr
Imagine making the impact of a hundred social posts, all in a single post. Amazing indeed. That can be done easily with Missinglettr. It already has 24 000+ loyal creators that grew their business rapidly. It is a time saver and content promoter all in one. Missinglettr gives you more followers, more traffic, more leads, and saves a lot of precious time. With Missinglettr, you have access to a user-friendly way to „set and forget“ new content.
You can use it to synchronize your favorite social platforms with only a few clicks. It also has an amazing content calendar to fill any gaps in your campaigns with relevant, topical posts. It increases engagement with your social media audience by finding, scheduling, and sharing content from other people in your space. Targeted customers for this social media management platform are bloggers, agencies, and marketing teams that want to boost their results in all fields that involve interaction with social media.
When it comes to prices, Missinglettr offers a few options. There’s a free version for 1 social profile, the Solo option for $9 per month, the Pro version for $39 per month, the Curate version for $49 per month, and the Agency version for $147 per month. A good choice for sure.
3. Buffer
Buffer is a social media tool that allows you to unify all your social media networks and gives you access to all of them in one place. It is a publishing, analytics, and engagement platform that you can trust. Buffer is trusted by more than 75 000+ companies. Its possibilities in this branch are nearly limitless. One of its best features is the Story Planner, which plans your Instagram stories on the web or mobile.
Buffer has a shop grid that connects your „link in bio“ to multiple URLs viewed on a shoppable page. It gives you answers to common questions about your social media strategy. With it, you can build custom reports and easily share them with your team. It is highly focused on Instagram, so if your business mainly uses this social media to show your products to customers, Buffer is a good choice.
It has a 14-day free trial that requires no credit card and can be canceled at any time. Buffer offers you a free account to manage one Twitter, Facebook, and LinkedIn account with up to 10 updates in your scheduler. If you pay $10 monthly, you can manage 12 social profiles, have unlimited posts in the scheduler and even add two team members to help you manage it all.
4. Hootsuite
Hootsuite is a social media marketing and management platform that combines all of your socials and puts them in one spot, where you, your team, and everyone that needs to has access to it. It has a collaborative calendar that gives you an overview of all your social media content. It helps you and your team to create beautiful, engaging posts for every social network your business is active on.
With Hootsuite, you can schedule your posts to fill in the gaps in your calendar. That makes you active 24/7.
It has an Inbox option that you can use to engage with customers across public and private social channels, all in one place. With Hootsuite, you can monitor activity and engage at scale across all your social networks. One of its most beneficial features is the content library, aka a database of all your social content and assets. With Hootsuite, you can work in a team and organize your work with smart and secure team management and permissions. You can also use it to assign tasks to your team and save time in doing it all at once.
Hootsuite has a 30-day free trial option, and if you decide to buy it, it will cost you $45 per month, which adds up to $540 per year. If you choose to be billed yearly, it’ll cost you $348, which is $29 per month.
5. FS Poster
FS Poster is a WordPress Social Media Scheduler plugin that lets you schedule your posts while publishing them from website to social media accounts. It is available for WordPress-based websites. With 15 social media accounts integrated into your website, you can automate your social sharing efforts and publish simultaneously to several accounts. There is no limit for accounts so you can log in with how many you want. If you don’t want to publish immediately, the “Post Scheduling” function will come to your help to schedule for a later time. FS Poster provides you with the opportunity of publishing images, videos, blog posts, and WooCommerce products to social media networks.
With this plugin, you can improve your site SEO, bring lots of new visitors to your page and boost social media engagement across the social media accounts. To avoid canonical issues from SEO perspectives, by using a customizable URL feature, users can have a different URL for each published post. Plus, the plugin supports translation, proxy, emoji, and hashtags as an additional feature. To select multiple posts and schedule them, there is a Bulk Schedule feature available inside of FS Poster. With a viewable Calendar, you can monitor your published posts. To view analytics reports about CTR of your posts, there is a dashboard and reports to track your business.
FS Poster comes with a lifetime package at 45$ along with 24/7 customer support and lifetime updates. Under these terms, in comparison to other Social Media WordPress plugins, it is affordable and fully functional for the offered price.
6. Sprout Social
The next tool on our list is Sprout Social. Sprout Social is a social media management platform trusted by 25,000+ world-class brands and organizations of all sizes. It s a leader in usability, customer support and satisfaction, ROI, and user adoption. According to G2, it is the #1 independent software review site. Sprout Social can help you with your marketing and brand strategy by giving you insights from social data. Basically, it uncovers trends. You can use it to plan, schedule, organize, and deliver content as a team with cross-network social publishing.
It can also streamline social monitoring and improve responsiveness with a unified inbox. Plus, there’s so much analytic potential. It can drive strategic decision-making across the business with rich social data and dashboards. It has solutions for every role on your social media team. You can use it to save time by cutting out on manual tasks, and that saved time you can use to give your audience what it wants, transparent, authentic, and personalized experience.
You can use it to deliver a kind of relevant, responsive social care that creates long-term satisfaction and loyalty.
With it, you can add confidence to every business decision by tapping into the world’s largest and most transparent focus group: social media. Sprout Social is a good decision for everyone that needs good social media management. That’s why it takes the fourths spot on our list. Sprout Social costs $99 per user per month for the Standard plan. The Professional Plan offers additional features for businesses and costs $149 per user per month.
If you need even more than all of this, there’s also the Advanced Plan. It’s even better with even more features and costs $249 per user per month.
Conclusion
A social media management platform is a handy tool for everyone that leans on social media to promote their material. In our opinion, you should consider either Postoplan and Missinglettr, because they have shown to produce great results on a budget. Best of luck.