Having an effective advertising strategy is imperative in this hyper-competitive era. It is the tool that will give you a competitive edge over others and help you stand out from your rivals. While organic awareness is good, complete dependence on it is not a viable option. Since there is no time frame when people will start noticing your brand, you cannot rely on it entirely.
But, thanks to the new paid advertising techniques, you can now easily amplify the awareness of your brand. With a high number of social media users worldwide, the importance of paid PR and advertising is significant for your business. And by partnering with the best public relations firm, you can reap the full benefits that paid advertising offers.
So, if you are still wondering how you can increase brand awareness and recognition, the answer is quite straightforward. Let’s go through how paid PR and advertising can help your business but, first let’s have a brief understanding of what it means.
What is Paid Advertising?
Advertising that we know today is constantly evolving. Just a couple of years ago, advertising was about TV commercials, billboards, and newspaper ads. Today, it is quite a different thing. The advancement of technology led to the development of other modes of advertising.
Since the majority of people now have smartphones, there were new advertising methods. Paid advertising includes Pay-Per-Click (PPC), online partnerships, display and video ads, etc. By using these advertising and PR methods, you can increase your brand awareness throughout social media platforms. Their algorithms will target the audience as per their preference who show interest in what you are offering. As a result, you get quality leads which can turn into potential sales.
Importance of Paid Advertising
Businesses now understand the potential of paid advertising and how useful it can be to increase brand awareness. Here are some of the advantages that you can get through paid advertising.
1. Is Affordable in Comparison with Traditional Advertising
The best thing about online ads is that they are very affordable and, you can measure the cost you are incurring. The PPC or CPC tools help you set your aims, and as per those aims, they give you an estimation of the cost. In addition to that, it is very easy to create ads for social media and online advertising. Unlike TV ads, they require less time, money, and effort.
You can also maintain a record of your spending and create weekly and monthly limits for advertising on all commercial ad sites, including Google, Instagram, YouTube, and LinkedIn advertising. As a result, you will stay within your budget and avoid overspending.
2. Helps Target the Right Audience
TV ads run during the shows, which is why it might not be able to target the specific group of audience that you want. However, with paid advertising campaigns, you can easily reach out to the target audience.
So, if you own a clothing retail store for teens, you can target that age group who are looking for new apparel. This is something not possible with organic advertising.
Additionally, you can take the help of Google analytics to identify the keywords for your target audience as per their age, ethnicity, location, interests, etc. As a result, you would be getting the right leads that won’t need much convincing.
3. Offers Multiple Channels
Unlike the traditional advertising mediums, there is a wide array of networks available where you can share your message. Almost every other social media platform gives you a paid networking channel to run your advertisements.
The most common ones to target your audience are:
- Snap chat
Each channel provides you with specific paid advertisement plans that you can choose from as per your requirement. However, it won’t be a wise move to go for all of them at the same time. While researching your audience, search the most common platforms they use and then target them accordingly.
4. Helps Achieve Results Faster
While organic reach is a great way to bring in quality leads, it can be time-consuming. And for a new startup, time is everything. They would love to see quick results so that they can build a reputable business in no time.
So, the best way to do that is through paid advertisements. By utilizing the paid ads, you will be able to target the specific audience looking for the services you are providing. This will eventually lead to potential sales coming your way.
However, this doesn’t imply that you completely ignore the organic strategy to grow your business. A creative organic approach is essential so that it can complement your paid advertising campaign.
5. Gives Access to Audience Insights
Another great thing about paid advertisement networks gives you valuable feedback about audience insights. They identify the pain points of the audience you can address to win them as your potential customers. As a result, you can get a much better idea of what your audience wants.
And with the help of that information, you can then create ads accordingly to connect with your target audience. Paid ad cycle is far faster than the conversion of organic social and organic search optimization.
Furthermore, the data provided by sponsored ad platforms is as detailed as you want it to be. You’ll have access to both recent and past data. Investigating the information is a great way to increase your visibility and conversion rate.
Paid advertising is a game-changer for many brands. Today, Google Ads is the biggest search advertising and PR source for many businesses. And in the years to come, we can expect its significance to increase more.
Now that you understand the importance of paid PR and advertising on your business, it’s time to leverage it to gain a competitive edge over others. With proper planning, they can avoid making mistakes that will lead to advertising not working for them.
By designing an effective advertising and marketing campaign, you can target the right audience for your business. Besides this, you can increase brand awareness and recognition of your business, which will help it take it to the next level.