There is nothing worse than staring at a blank page trying to figure out how to start an article. When you work as a copywriter, this is very important since time is money, literally, in this case. So, by improving yourself and your copywritng skills, you will produce more content.
If you are trying to start a website or a blog yourself or are working for someone else as a copywriter, this article will give you insight into how to improve your skills so you can work faster, better, and more efficiently.
Visualize your audience
This is an age-old strategy used by everyone in this line of work. By visualizing your audience, you will be able to get a better perspective on what your topics are, what your writing style is, what keywords to use in your articles to attract your target audience, etc.
It works even better if you go one step further and form a full person or people that will represent your target audience.
Copysmith is a useful tool that will come in handy when struggling to write an article. With Copysmith, you can browse Facebook and Google ads to get ideas for your next article.
It helps you save time and produce content faster because it is an all-in-one platform you can use to brainstorm, manage, and evaluate your content. It’s quite handy, actually, especially for people who are starting out and trying to break into the world of copywriting.
Know your audiences’ needs
Trying to visualize your audience is one thing. Still, if you are trying to sell something, either a product or a service, you need to know how to approach your audience. Online persuasion is very difficult because you lack that personal touch you get when selling something in person.
That is why this is a vital skill. You need to be able to form a text in such a way that your audience will feel like you are talking directly to them and addressing their problems.
Write transparent headlines
Your logic might tell you otherwise, but you are wrong. By writing vague headlines, you are just confusing your audience, and you are not giving them what they want.
Let us recap: you visualized your audience, you know their needs and their problems, you need to provide solutions to their problems and/or respond to their needs. By writing headlines that are clear as day, you address the problem and provide a direct solution.
Implement the AIDA model
AIDA is one of the most important things you need to remember when trying to improve your copywriting skills.AIDA is an acronym, and it stands for: A – attract attention, I – trigger interest, D – create a strong desire, A – call to action. By implementing the AIDA technique, you will drastically improve your copywriting skills, so do not forget this one.
Improve your click-through rates
There is no specific rule on how to do this, but an important tip you have to remember is to check your headlines. There are many gateways to improvement, and do not underestimate them.
A vague and generic headline cannot improve your conversion rate because it is not speaking to your audience, and why would someone click and open an article that is not acknowledging their needs?
This is that “personal touch” that you need to add to your articles. If you have a joke or a pun that will work and you think is funny, write it down. It reveals a bit more about the author and gives a more insightful look at your work.
Present your opinion and use words that you would normally use in everyday conversation. No one will find your articles more interesting if you wrote them using a thesaurus.
Be aware of SEO keywords
SEO (Search Engine Optimization) is the process of optimizing your content. If you do it properly, a search engine will show it as a top result for searches of a certain keyword. By implementing keywords into your articles, they will have a better position on the search page, and by having a better position, it is more likely that people will open the suggestions on top.
Just think about it, when was the last time you went to the second page on Google search?
Be focused on your work
This goes without saying, but when working on a computer, there are a lot of distractions, and you can easily lose your train of thought. Since this not a nine to five type of job, you will need to set aside time yourself. But, that is not a bad thing. You can choose your working hours, and you can set yourself goals you need to achieve for the day.
Do remember that you should not stare at a computer screen for hours and hours without a break, so try to work the breaks into your schedule as well.
This is a type of job that will boost your creativity, improve your social skills and it makes you learn about all kinds of things on a daily basis. Copywriting is dynamic and interesting, and you should have fun while doing it.
Not many jobs will give you the amount of freedom you get from copywriting, so use it. Make your work environment fun, and be interested in the topics you are researching and writing about.
There you have it, ten tips on increasing your speed and efficiency and making you a better copywriter. Try to implement the tips into your work, and you’ll see the results yourself. Also, Copysmith is something that you need to check out if you really want to take it a step further and produce a lot of quality content. It will help you a lot with your work, especially in the research process, where you actually waste the most time.