The Basics of Scaling Your eCommerce Business the Right Way

So, you have made the decision to join the world of online retail. It certainly is one of the fastest-growing industries in the world, and after the impact of the global pandemic that swept across the globe, growth was significantly accelerated.

Whether you have just started your business or you have been operating for a while, there are tons of opportunities that you can take advantage of to grow your business. There are also a plethora of platforms and tools online that you can integrate into your business to make it more effective and efficient.

So, with this in mind, we took a look at some of the ways that you can scale your eCommerce business. Whether you are looking for a quick fix or something that is cost-effective, we have unpacked some of our top tips.

Have a Solid Business Plan in Place

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Mid to long-term goals are crucial when you are starting out and building your empire, and having a solid business plan in place will solidify that. A business plan will allow you to map out your offerings, USP, competitors as well as your competitive advantage.

Don’t make it too complicated. You can opt for a business plan template free of charge, which will provide you with the basic details that you need. You can use this to create a blueprint for your business that you can refer to when wanting to make sure you are on track.

You can also use this to map out your growth plan and goals. In other words, you can keep track of your successes by referring back to the plan. By setting mid-to-long-term goals, you can encourage achievable business growth.

Take Advantage of Social Media Platforms

Marketing mobile apps on an Apple iPhone. Instagram, Twitter & Linkedin. My weapons of choice.

Social media is one of the most effective and most cost-conscious ways for you to reach your targeted audience. Millions of businesses around the world are currently missing the opportunity to market to their direct audience on social media by simply not having the know-how.

With the right content and a bit of a budget, you are able to target specific posts and campaigns to a defined audience who will be more likely to convert to paying customers. Let’s take Instagram, for example. With the right Instagram promotion, you will be able to build up a community of real followers who can form a community of qualified leads for your business.

No longer is it about the number of followers and likes. It is about real followers who are more likely to convert to paying customers. You can then create educational, informative content that will directly appeal to their behaviors and interests and convince them to make a purchase from you.

Optimize Your Website

Your website is your selling platform, so you need to make sure that it is totally optimized to convert any potential customers. If you are starting a business from scratch, pay close attention to your UX design. You will want to create a high-converting customer journey on your site to guarantee conversions.

Whether they enter organically or from a social platform to your product pages, your sales funnel will need to be optimized to reduce cart abandonment and ensure that the customer goes all the way to check out and payment. So, reduce the number of pages and length of the sales funnel.

Give your customer only a few forms to fill out and streamline the process to ensure that they get to the payment as quickly as possible. Also, make sure that you provide the customer with as much information as possible throughout the journey. Don’t let them get to the payment page before you spring extra costs or extended shipping times on them. Your cart abandonment will be through the roof if they don’t have all the necessary information from the very beginning.

Pay Attention to Your SEO

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As with social media, millions of companies globally are not paying attention to their SEO. This means that they are missing out on vital organic traffic, which can be among the highest converting traffic for a website. So, what do you need to look for?

First, keyword research is an integral part of your SEO journey. By knowing what your target audience is searching for, you can integrate this and make sure that you are ranking on search engines for those keywords. It is also important to do an SEO audit of your site to see what your main problems are.

Some of the most common problems are the lack of meta descriptions or even duplicate meta descriptions across the site. Remember, Google will crawl your site to pick up the keywords on your site to understand where to categorize you and how to rank you. But if you have duplicate content, you will be penalized. Keep your keywords frequent on your pages, but do not stuff it.

Last Thoughts

Keep an eye on your traffic and your customer’s behaviors at all times. Keep measuring and monitoring how a customer behaves on your site and track where your traffic comes from. You can also check which campaigns are successful and roll out similar campaigns to drive traffic to the site and build up your business. With this knowledge, you can effectively scale your eCommerce business.