There are around 40,000 searches performed on Google every second. And many of them are of people looking for answers to questions in various industries. If you can provide a helpful and insightful answer on your blog, chances are that the person would be interested in learning more about what you have to offer.
But for any of that to happen, your post needs to be displayed on the relevant search results page. And that’s where SEO optimization for blogs becomes so essential. But how can you improve the rankings of your blog posts? Let’s explore some of the most important things you should consider below.
Perform Thorough Keyword Research
Unlike what many novice entrepreneurs might believe, SEO doesn’t mean stuffing as many keywords into your blog post as possible. In fact, with Google continually making its algorithms better, that might actually produce the opposite results, making your site harder to rank. Instead, look at keywords as a library of things that people search for, thinking more about which problems related to your products or services you could solve while getting traffic to your site.
It’s a good idea to come up with a comprehensive list of keywords, but you should start your search by identifying one or two main keywords that will become the basis of your article.
Dig deep into keyword research to discover relevant long-term keywords with less competition but enough traffic to be worth the effort. That way, you can expect to see results faster and without needing to put in too much effort.
If you want to make sure that the keywords you choose meet these criteria, it’s always a good idea to consult with a professional SEO marketing services provider.
These companies have years of experience with keyword research and every aspect of SEO and can help you significantly cut down on time required when looking for hidden gems you could create content around. However, make sure to look for a provider with a proven track record that doesn’t use shady or black-hat tactics and can back up their results with case studies and testimonials from happy customers.
A decade or two ago, ranking for Google search results was more about the strategies you used than about the actual quality of the posts. You could create a barely-readable article, stuff it with enough targeted keywords, and watch your rankings explode as Google simply didn’t have the right technology to evaluate the quality of the content accurately. Looking at it from today’s perspective, the situation is entirely different.
Now, Google has mastered the process of scanning the content for readability, user-friendliness, and quality, so the only way to achieve sustainable results is to make sure your content genuinely helps people find the answer they were looking for.
The good news is that if you want to provide value to your readers and position yourself as an expert, making an effort to produce quality content is already the natural choice. And it has the added benefit of gaining an instant advantage over all the shady SEO gurus that want to trick Google and other search engines.
So, once you have your keywords picked out, spend some time figuring out how to create a content piece around that topic that will be the most helpful. Try to be informative and go as deep as needed into the subject. Also, make sure to base your article on reputable sources that have a good reputation and can be trusted.
Finally, try to make the article itself easy to read and understand. That also means that you should use plenty of media such as videos or images to make it easier to scroll through, more engaging, and more visually appealing.
Create a Catchy Title and Description
Before readers can get to your content and see how well it’s written, you need to get them to click through. And when you’re competing with at least nine other results, that’s not always easy. That’s just one of the reasons why the title and meta description are so crucial to the success of your SEO efforts. It’s also essential because having optimized titles and descriptions will also help Google better understand what your content is about, providing an additional boost for your rankings.
In terms of the title, it has to feature the main keyword and also be appealing enough to entice people to click through. You should also ensure that the title and the description match up together, with the meta description building on the title and enticing curiosity while clearly explaining what the article is about.
Finally, since the space is limited, make sure that you don’t make the title and the description too long, as that will result in it not being displayed in full. At the same time, use all the available space to make it as compelling and informative as possible.
Add High-Quality Links
Adding links might not be the most exciting aspect of SEO, but they are one of the most powerful tools in an SEO expert’s arsenal, so you should definitely take the time to figure out how to use them according to the best practices of SEO today.
First off, take care of the links on your own site. That means adding internal links to other articles and helpful resources within your websites, which will not only improve readability and provide more insights for the reader but will also help show Google that your article is worth ranking. At the same time, you should seek out opportunities to get inbound links to your articles from other reputable websites in your niche.
That won’t be easy at first, but if you create top-quality content and develop relationships with other publishers, you can eventually start getting more backlinks without even having to do anything. As your content gets ranked at the top of the results pages, other writers will start linking to it as a helpful resource, which will help you strengthen your SEO efforts even further.
With most black-hat SEO strategies no longer working, the only way to optimize your blogs for SEO in 2021 is to take an ethical approach, creating high-quality content that people actually want to read.
But at the same time, if you follow the best practices and put in the effort in building out links, you can still gain an edge over the competing blogs and get your articles to the very top of the results page.