Instagram is one of the most popular social media platforms for small businesses. It can serve as a powerful marketing tool, enabling you to reach more potential customers, build your brand, and achieve higher conversion and ROI rates.
Instagram followers serve as potential customers. They help you build strong connections within the Instagram business world. They are the market that a small business aims to reach to gain success. Having a large Instagram following will naturally encourage others to follow and learn more about you. The more followers you have, the more trustworthy and reliable your business will appear.
However, drawing targeted followers towards your Instagram business account is not as easy as it sounds. Building a large community of targeted audiences will require a good dose of strategy and effort. But don’t worry about it. We are here to help your small business attract the right kind of new followers more quickly. Then if you feel interested in knowing more, continue reading this post.
1. Optimize Your Instagram Business Profile
First of all, you should switch to an Instagram business account. Then, you had better optimize your bio. In your bio, Instagram gives you 150 characters, one link, and a few action buttons to leave the first good impression on your visitors and convince them that you are worth following.
You had better choose a username that is easy to remember and add an appropriate profile picture. Also, ensure to provide your crucial business information and a link to your website to boost your IG credibility. Please include all relevant fields to your business to give new visitors all the information they need to decide whether to follow you or not.
2. Use a Proven Instagram Growth Service
Finding a solid Instagram growth service will help you effectively grow your account. To stand out on such a competitive social media platform, you need to work smart, not hard. A reliable Instagram growth service uses advanced targetting methods and filters to attract the right prospects organically and safely. They can help you generate more quality leads and help your Instagram marketing reach new heights.
Thus, you will be able to save yourself a lot of time and energy, leaving you more free time to focus on improving your business and other tasks. Select a legal and secure Instagram growth service that takes care of its customers’ online reputation and success.
3. Post the Content Your Followers Are Looking For
While it is easier said than done, you have to keep your followers engaged and satisfied. Your content should be engaging, informative, communicative, and customer-centric. Add a human and friendly touch to your content marketing strategy, and avoid seeming solely sales-driven or robotic.
There is no need to repeat over and over that content is king. Producing high-quality, eye-appealing, and value-adding content is your key to success. It will help you build trustable relationships with your followers, giving them a reason to stay with you.
Additionally, keeping to a consistent posting schedule is a significant factor that you must follow. Sharing content at the best time to post on Instagram helps you stay on top of your followers’ minds and gives them more chances to engage with you. One of the best ways to find an ideal posting time is to monitor your performance on a regular basis to see which post times are most engaging.
4. Partner with the Right Niche-Relevant Influencers
Another effective way to get highly targeted followers at scale is to run strategic influencer marketing campaigns. Note that there are various types of influencers, including mega, macro, micro, and nano influencers. Depending on your marketing budget and business goals, you should choose the right ones aligned with your brand and values.
Choosing an industry-related influencer with highly engaged and targeted followers can instantly lead to new, right Instagram followers. Also, having a niche-relevant influencer endorse your brand can enhance your brand’s perceived value. Working with a famous and trustable Instagram influencer can increase your conversion and ROI rates a lot more effectively than you expect.
5. Make Use of Hashtags & Geotags that Convert
One of the most common ways to get more followers on Instagram is using hashtags. First of all, you should use the keywords in your hashtags that your target audience is more likely to type. Think of hashtags as the search engine for Instagram. Hence, including hyper-relevant, specific, local, branded, or industry-related hashtags in your content are some of the best strategies for connecting with more interested followers. Sometimes change the hashtags and mix them up to reach a larger different audience.
The other technique is to use geotags to grow your Instagram business account. In geotagging, you add the location to your Instagram posts and stories to gain more online followers and visibility in location searches on the app. Also, adding your business location will let potential customers know where you are, increasing their likelihood of visiting your workplace.
6. Boost Your Reach With Instagram Ads
For those businesses interested in quickly increasing the number of Instagram followers, investing in Instagram ads can be a good option. Using the Facebook Ads Manager, you can choose the focus of your ads to target a qualified audience. Instagram ads have powerful targeting features that allow you to reach specific audiences based on their demographics, location, shopping interests, purchasing behavior, and more.
Instagram can be a tremendous asset to your small business, especially if you learn how to leverage it to get in front of more people and gain their attention. In this post, we walked you through some best tips and techniques on how to get more followers on Instagram.
So it is time to apply your knowledge for getting real targeted and organic followers on Instagram. By constantly tracking your performance through Instagram analytics tools, you will better know which strategies work for your business and how you can promote them in the future. Last but not least, remember that building a large and engaged community on the app needs time, effort, and consistency. Therefore, have an iron will in this journey to win over more passionate and committed followers for your business.