How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest has more than 442 million active monthly users, making it an excellent location for companies to promote their goods. Ads appear in the same format as ordinary Pins, keeping the experience inconspicuous for consumers while getting your information. It’s possible to reach many people with Pinterest advertisements, but the most significant part is that Pinterest users are actively looking for items like yours to purchase.

What’s the point of promoting your business on Pinterest?

thinking, person, person thinking

In terms of scope, it’s hard to overstate. The more important your material is, the more likely it will be re-pinned by other users and bring new visitors to your site. Tweets and Instagram postings have a shorter shelf life than pins. They’ve been there for so long makes them a valuable asset. A hook can appear in a user’s feed months after being placed.

As a result of the power of Pinterest, A whopping 83% of weekly “Pinners” have purchased as a result of seeing brand content on Pinterest, according to Pinterest’s Feed Optimization Playbook (PDF). Pinterest advertising isn’t always a terrible idea, and it might help you get traction with prospective customers and improve your brand’s awareness.

Using Pinterest for Promotion:

  • Open a business account
  • Decide what your campaign is all about
  • Set a budget for the campaign
  • Create a new ad campaign
  • Decide who you want to reach
  • Create your ad
  • Maximize your SEO efforts
  • Add to the value of the situation

You may be interested in learning more about the advertising options available on Pinterest. Next, we’ll go through each step one by one in detail.

1. Open a business account

Person typing on a white laptop

A Pinterest business account must first be set up. You’ll be able to use all of their advertising resources with this. Once you’ve signed in, you may switch from your personal to your corporate account.

2. Decide what your campaign is all about

Starting with a goal, each Pinterest campaign should have a specific focus. The ad types accessible to you are determined by the campaign objective you set. Build Awareness, Consideration, Conversions, and more are just some of the options available to you.

It is possible to optimize your ads for actions other than simple clicks by using a technique known as “conversion optimization.” Advertisers can now immediately encourage users to take action, such as bringing a user to an online checkout or newsletter sign-up without any further steps.

Choose Brand awareness for regular Pins or video views for promoted video pins if you want people to find out more about you. It is possible to specify a maximum fee for every 1,000 impressions of your ad.

You should choose Traffic or App install as your campaign aim if you want to increase traffic to your website or get more quality leads to your business. Your Promoted Pin will only be paid when someone clicks through from it to your website since the cost-per-click for these campaigns is limited.

3. Set a budget for the campaign

Gold colored coins near calculator

For equitable distribution of campaign funds over a specific time, choose lifetime. You may set your daily spending limit by selecting the option “daily.”. Depending on how long your ad is expected to run, you’ll need to modify the budget accordingly.

After that, you’ll need to choose a maximum bid. A bid is the maximum amount of money you’re willing to spend for an activity on Pinterest, such as an engagement or a click. Your target audience and what your rivals are spending are factors that Pinterest will consider when making a recommendation.

As a business owner, make sure that your Pinterest advertising budget reflects your entire marketing objectives and Pinterest’s importance to your company.

4. Create a new ad campaign

It is possible to monitor ad groups by grouping similar advertisements together in a campaign. A beauty campaign targeting “women 35 to 45” and “women under 30” may, for example, be tested to determine which works better.

5. Decide who you want to reach

Target audience

People actively looking for your content might be reached via targeted advertising. You won’t have as much interest in your sponsored advertising if you don’t target your audience. A variety of targeting choices are available on Pinterest, and you may use them individually or combine them to create a unique strategy. Expanded will suggest additional topics of interest and keyword phrases if your ad’s content and the audience you’re hoping to attract are considered.

It is possible to pick a location, language, device, or gender using demographics.
• Placements offer you the ability to control where your ad is seen. If you want your promoted Pins to display in search results and not while people are browsing, here is where you can indicate it.

6. Create your ad

An advertisement is next on the agenda. You may either use an image you’ve previously pinned or the template provided below to get started.

7. Maximize your SEO efforts

Team looking at demographics chart

Your descriptions become more relevant to those actively looking for that information if you include interest and relevant keywords. Remember that hashtags don’t help your search engine rankings in any way. Interests are already organized and grouped on Pinterest. Identify the most important themes to your company and target those questions.

In addition, you’re giving yourself a leg up in the SEO game with your boards. Boards help Pinterest’s search engine better understand how to classify your Pins. Your SEO efforts will be strengthened if you concentrate on both.

8. Add to the value of the situation

A Pinterest feed full of product advertisements isn’t the most excellent method to attract and retain an audience’s attention. You’re likely going to be seen as a nuisance and unfollowed. To get your customers to engage with your content, you must give value to every interaction they have with you.

Try including Pins that don’t directly relate to your company or product to see if your audience will be more receptive to them. If you have complementary skills or interests to theirs, you may be able to differentiate yourself from the competition.

Conclusion

Your target demographic and buyer profiles will benefit from Pinterest’s ability to help you naturally grow your brand exposure, increase sales, and build long-term connections with them.
Following the Pinterest marketing techniques, we’ve discussed and using the various tools and resources to help you flourish as a company on the platform can accomplish all of these goals.
In other words, open a business account on Pinterest, create original material, and start promoting your products and services to the people who are already following your board.